Fascinating! and, gratifying if one happens to love storytelling and story reading and story hearing…but, what is a neuroeconomist?
“We’re wired for story. In a culture of…. perfectionism…there’s a surprisingly simple reason why we want to own, integrate and share our stories of struggle. We do this because we feel the most alive when we’re connecting with others and being brave with our stories— it’s in our biology. The idea of storytelling has become ubiquitous. It’s a platform for everything from creative movements to marketing strategies. But the idea that we’re “wired for story” is more than a catchy phrase. Neuroeconomist, Paul Zack, has found that hearing a story – a narrative with a beginning, middle and end – causes our brains to release cortisol and oxytocin. These chemicals trigger the uniquely human abilities to connect, empathize and make meaning. Story is, literally, in our DNA.” – Brene Brown, p. 6, Rising Strong.